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The first wave of young Gen Z adults graduate college this year and will start entering the work force. And pretty soon, they’ll be registering for your events.

The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at […]

If EM started its own brand, these are the marketing trailblazers we’d hire to run the show

FREE WEBINAR Operation Recovery - Join event professionals from across the industry every Thursday at 2:00pm ET for candid conversations about getting your event portfolios, teams, budgets, and strategies back on track.

Modern sports fans comprise one of the most passionate and powerful demographics in the world, but they have also become one of the most fickle. Your typical sports fan isn’t just watching the game anymore, they’re craving connectivity and fresh ways to amplify their fandom on their phones. They’re connecting with their favorite players and […]