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The current spotlight on systems of racism and injustice have made us all reflect on what we can do to take action against racism…

Join us for a free 90-minute virtual panel discussion about the COVID-19 pandemic’s impact on the event and experiential marketing industry. Learn how LinkedIn, Hilton, McDonald’s and Verizon Media: Quickly pivoted their event strategies, teams and approaches during the pandemic Hosted successful virtual event programs amid COVID-19 Are making predictions (and plans) for the future of […]

There’s an elephant in the room when it comes to many virtual events: Not all speakers are as comfortable talking to a camera or screen as they are to an audience. They can’t feed off the energy in the room when, technically, there isn’t a room. In approaching a virtual pivot for its annual sales […]

Even with the cancellation of major conferences and events leading into 2021 in the wake of COVID-19, the organizers behind CES are banking on the swift return of live. The Consumer Technology Association (CTA) in May confirmed in-person plans for its annual technology trade show, announcing that the event would take place as scheduled from […]

The pivot for event marketers has not only involved shifting from physical to digital where possible, it has required a shifting of messaging and goals to account for lives being changed and economic factors changing how brands conduct business. Over the years, storytelling has become a key component of marketing strategies to help humanize brands […]