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You’ve seen the large-scale hotel property takeovers, from BudX Miami to The Bell: A Taco Bell Hotel & Resort, but sometimes all it takes is a hotel room overhaul to make an impact. From non-endemic brands to hospitality chains to booking agencies, a range of brands have recently delivered hotel room takeovers that pack a […]

The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Virtual engagement may be on event marketer’s mind these days, but for AT&T, virtual training events are no new venture. They’ve been a big part of the program at AT&T University, where the brand hosts up to 20 […]

WEEKLY CHATS. LEADING EVENT MARKETERS. AND YOU. Freaking out was soooo last month. Getting back to work is so this month. And to help you create your next road map, the editors of Event Marketer are providing your team with weekly conversations focused on what’s now, what’s next and what’s up. Each week, another conversation […]

The live event space is on pause, but the stay-at-home economy is opening up opportunities for brands to expand their portfolios and their reach. In March, Seattle-based Jones Soda made its move into esports by signing on as title sponsor for the Last Chance Qualifier competition in The Race All-Star Series. The five-week sim racing […]

The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Three years ago, Autodesk revamped its opening keynote program for Autodesk University, setting the stage for a multi-year story about how robotics and automation are transforming the construction, manufacturing, architecture, engineering and media creation fields. Designed to spark […]