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Here we bring you the latest updates on how the global event community is responding to the rapidly evolving coronavirus (COVID-19) pandemic RESOURCES: Five Tips for Developing a Robust On-site Health Security Plan Four Issues to Consider When Negotiating Event Contracts Amid COVID-19 Industry Experts Forecast What’s Next for the ‘New Normal’ Reopening Lessons from […]

Stella Artois is known for serving up experiential marketing that elevates the act of drinking beer, encouraging consumers to sip, savor and socialize. The brand has partnered with a host of experts to execute its ideas, including a sensorial expert for a multisensory dinner, and an astrophysicist for an audio-reactive star installation. This year, to […]

Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the […]

As the Official Card of the NBA, American Express touches every corner of the organization, from the league executives to the teams to the players to the merchants to the fans. At NBA All-Star Weekend in Chicago, Feb. 14-16, the brand took the time to engage some of those partners in a relevant setting. Recognizing […]

In a world of more events in more cities produced by more brands and agencies, more safety precautions—multiplied by bigger bolder event ideas—there are more processes involved in getting approval for events than ever and we are excited to have one of the industry’s most recognized event permit “master blasters” with us.