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To promote its Nov. 29 four-hour airing of the 25th Anniversary Rock and Roll Hall of Fame concert which was recently held in Madison Square Garden HBO set up its own hall of fame in the busy Time Warner Center 10 days prior to the show.  

The exhibit included 27 framed and mounted photos taken during the concert by rock and roll photographer Kevin Mazur. In addition it featured rock memorabilia like a handwritten set list by B.B. King and the denim vest worn by Bruce Springsteen during his U.S. tour.

Football wasn’t all that was on TV this Thanksgiving Day. There was the “CNN Heroes: An All-Star Tribute ” too. To promote tune in for the show and encourage online voting for its hero of the year CNN organized grassroots rallies in communities in the U.S. and abroad for two weeks (Nov. 4-17) leading up to the show.

State Farm activated its title sponsorship of the Border Showdown Nov. 28 with pre-game interactives that fanned the flames of competitiveness between the University of Missouri and University of Kansas football teams.

Macy’s department store offered fans of the New York City’s iconic parade unique content downloads via Bluetooth and wi-fi to deepen the experience and build excitement around the big event.

Doubletree Hotels and the United Nations World Food Program have teamed up to motivate students to help fight hunger this holiday season by collecting food for local food banks in the United States and raising funds for hunger relief operations abroad.