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This year’s hottest consumer event interactive turns giveaways into works of art

AH THE UBIQUITOUS BRANDED EVENT T-SHIRT— often given away and yet so rarely worn in public (the gym doesn’t count).

Sampling grows up as marketers hand out much-needed education with their product

As part of a strategy to engage readers Penguin Young Readers last month sponsored hands-on events at bookstores in six cities in which author Mike Lupica discussed his book Million-Dollar Throw and attendees competed in special ball toss challenges based on the book’s title scene.

After a six-year hiatus LEGO is back

How three brands used simple social media tools to tackle big-time marketing objectives