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How three brands used simple social media tools to tackle big-time marketing objectives

At first glance the sleek Nespresso pop-up boutique in the newly renovated 25 400-square-foot cosmetics department inside New York City’s Bloomingdales department store could be mistaken for a cosmetics counter as well. That is until the aroma of espresso entices the senses.

Seventh Generation a brand of non-toxic and environmentally safe household and personal care products in partnership with activist Erin Brockovich and Safer Chemicals Healthy Families a coalition of groups concerned about toxic chemicals has launched the Million Baby Crawl a campaign to raise awareness about the nation’s chemical laws and urge Congress to pass stronger regulations on the chemical industry.

For its May release of the animated movie “Up ” Disney created excitement in the fickle and saturated Los Angeles market by building a full-scale replica of the film’s iconic flying house at The Grove shopping center which boasts about 45 000 daily visitors. Now the house is back just in time to inspire voters before the Academy Awards.

For its May release of the animated movie “Up ” Disney created excitement in the fickle and saturated Los Angeles market by building a full-scale replica of the film’s iconic flying house at The Grove shopping center which boasts about 45 000 daily visitors. Now the house is back just in time to inspire voters before the Academy Awards.