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Dunkin’ Donuts is promoting its new tropical flavor smoothies with
beach parties—at non-beach locations—in Boston Chicago and Jackson
NJ . The events feature limbo and hula hoop contests; winners can
score DD gift cards and branded beach towels and beach balls. Brand
ambassadors in tropical attire are handing out samples from a branded
truck. The drinks are currently available at DD locations in the
Northeast but they roll out nationwide next month.

 

“The tropical atmosphere coincides perfectly with the start of summer

Procter & Gamble’s Gillette Venus women’s razor brand used a press
event at New York City ’s Radio City Music Hall to announce that Mariah
Carey would front the brand’s fourth annual Legs of a Goddess contest.

 

The brand picked the venue because “ Radio City Music Hall ’s natural
association with legs via the famous Rockettes links nicely to the
Venus brand ” Kara Salzillo Gillette’s global external relations
manager told Buzz.

 

Aside from the songstress herself the event’s most prominent

Target signed as presenting sponsor of Broadway Under the Stars a free
outdoor concert scheduled for June 26 on the Great Lawn in Central Park
. The concert will feature Broadway actors (names are still tba but
last year’s performance included Christina Applegate of the musical
“Sweet Charity”) backed by a full orchestra. This event moves to
Central Park from Bryant Park where it was held last year.

 

John Remington Target’s vp-marketing told Buzz the brand will

Unilever’s Lever 2000 brand has announced a multiyear sponsorship with
the United States Tennis Association. Lever 2000 becomes a sponsor of
the US Open the 10-event US Open Series and each of the series
tournaments. The brand will use the deal to support its new Perfect
Match co-branding effort with Unilever sibling Vaseline Intensive Care;
Lever is kicking off a campaign this summer to highlight Vaseline
Intensive Care ingredients in the soap.

 

“This was a natural partnership for Lever 2000 as our consumers lead

PepsiCo has signed a multiyear deal with the National Hockey League
replacing Coca-Cola which had been an NHL sponsor for 17 years.

 

Susan McDermott a spokeswoman for Coca-Cola told Buzz that the brand
felt it could find more value in deals with the individual teams. “It
became apparent to us that the level of value at the national level
wasn’t what we were looking for ” McDermott said. “Given that we have
18 of the 30 NHL teams including all six in Canada and five of… the