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Coors Brewing has signed a two-year sponsorship of the New Orleans Saints. One key component gives the company a Coors Light Cold Zone bar inside the Louisiana Superdome.
 

When it comes to influencing employees the old adage really rings true: It’s not just what you say; it’s how you say it. A just-published report reveals that live experiences are highly valued as a way to communicate with employees. Asked “What medium is most likely to influence employee behavior?” respondents in the U.S. U.K. and Australia ranked “live experiences” second only to “hearing from your immediate manager.” And live experiences were ranked as the most influential medium by respondents in China.
 

How to incorporate scent into your experiential marketing initiatives

Crest used citrus cinnamon peppermint and vanilla mint. New Balance went for fresh-cut grass. The Westin opted for white tea. They’re just some of the brands using scents to leave lasting impressions with consumers and they’re leading the way in leveraging perhaps the least-used of the five senses in event marketing.

Napster used a burlesque-themed exhibit featuring dancers performing every half hour to lure guests to its exhibit at this month’s DigitalLife consumer electronics show in New York City. The exhibit open to guests 18 and over tied in with a steamy microsite featuring an exotic dancer that the company is using to promote its Napster To Go portable music service.
 

As part of a new three-year deal with the NFL State Farm will become presenting sponsor of the Pro Bowl. It’s the first time the league has sold presenting sponsorship of the season-ending all-star game.