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Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The company’s primary goal? Promoting a new Sony-created service that purports to take the hassle out of shipping gifts to recipients in Mexico.
 

DiningFever.com a new web site that highlights New York City restaurant deals recently targeted Manhattan office workers with a recent guerrilla effort. The company targeted the at-work crowd specifically because they’d be likely to get online shortly after interacting with the brand. “We tried to focus on the at-work segment ” Ran Ravitz DiningFever.com’s ceo told Buzz. “We assumed those consumers would be sitting at a computer again a few minutes after we talked to them.”
 

In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in 2005 and hit events festivals and fairs—Procter & Gamble’s Charmin has opened 20 public restrooms in a Times Square storefront.
 
Open every day from 8 a.m. to 11 p.m. through Dec. 31 at 1540 Broadway the stalls feature hardwood floors and are stocked with Charmin Ultra. Staff service the stalls after each use to ensure cleanliness. The space also features baby changing stations stroller parking seating areas and aromatherapy.
 

Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities web site after it gave out cups of coffee to recruit potential new hires in and near New York City.
 

A New York federal district court ruling this month gave MasterCard International the right to continue as a sponsor of the next two soccer World Cups blocking FIFA’s agreement with rival Visa.