Latest
-
ArticlesLive From CEMA: Study Planned to Quantify “Live” Marketing
DANA POINT CALIF. JULY 17 2006 – The Computer Event Marketing
Association (CEMA) has joined with the Advertising Research Foundation
(ARF) to develop an ambitious study designed to quantify the “live”
aspects of sponsorships events and other types of experiential
marketing activities.
The study will be fielded during Q4 of this year according to Dan
Belmont CMO of The Marketing Arm who updated CEMA members and
attendees at the association’s annual meeting at the Laguna Cliffs
Marriott Resort today.
-
ArticlesCool Venues: First National Event Campaign For Netflix Puts Movie Fans On Location
Cool Venues: First National Event Campaign For Netflix Puts Movie Fans On Location
Netflix began its first-ever multimarket event campaign last week. The online DVD rental service is traveling across the country to screen 10 classic movies in locations where they were filmed. -
ArticlesMall Marketing: After Success In New York Citibank ThankYou Program On The Road
Mall Marketing: After Success In New York Citibank ThankYou Program On The Road
What started in New York City as a one-off event earlier this year has become a multimarket event campaign for Citibank. -
ArticlesMobile Vehicles: Nike Hits Action Sports Events With Pimped-out Eagle
Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out Eagle
Nike’s 6.0 action-shoe brand is hitting surfing and skateboarding events this summer with a vintage AMC Eagle that’s pimped out especially for the action sports crowd.
The vehicle features an 80s-esque brown and tan paint scheme and three axles and six wheels with 31-inch tires. But the coolest part? A quarter pipe that attaches to a deck on the roof of the vehicle giving skaters and BMXers the opportunity to ride off of the roof of the vehicle. -
B-to-B EventsTrade Shows: E3 Announces Major Revamp
Trade Shows: E3 Announces Major Revamp
It’s another major sign of the industry’s evolution from massive one-off trade show exhibits to integrated event initiatives. The Entertainment Software Association owners of the evergreen videogame show E3Expo last week announced a major overhaul to the event.
Organizers said that starting next year the event will move away from the trade show model and instead serve as a platform for media events and “small meetings with media retail development and other key sectors” of the videogame industry. - « Previous 1 … 1,078 1,079 1,080 1,081 1,082 … 1,135 Next »