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Two weeks after Visa announced a seven-year sponsorship of FIFA through
2014 the property's incumbent payment card partner MasterCard
International is suing soccer's international governing body. The
complaint filed in the U.S. District Court for the Southern District
of New York seeks an injunction that would prevent FIFA from moving
forward in the agreement with Visa. (View full text of the release here.)

 

Natural foods manufacturer Kashi last week kicked off a seven-month tour at the Earth Fair in San Diego's Balboa Park.

 

The tour will make stops at natural food retailers as well as local
fairs festivals and other consumer events in 14 cities. Consumers
stopping by the Day of Change tour can check out tents themed around
living a healthy lifestyle including yoga cooking and sampling. One
exhibit features a large cooking demonstration island as part of a
working kitchen. The tour highlights an array of Kashi products

JetBlue Airways' latest event marketing initiative a live extension of
the carrier's new "Sincerely JetBlue" ad campaign gives customers a
chance to talk back to the airline about their experiences. The airline
created a booth in which consumers can record a video message about
their flight experiences and is taking the setup to high-traffic
locations like Rockefeller Center in New York City and Union Station in
Washington D.C. The live campaign (which JetBlue vp-marketing Andrea

Audi of America is promoting its new Q7 SUV with "Streets of Tomorrow "
a ride-and-drive tour that includes lifestyle demonstrations tailored
to each attendee's interests.

 

The events kicked off Saturday at Belmont Park in Elmont NY and
the Four Seasons Aviara Resort in San Diego. Participants entering the
venues are greeted by a concierge who discusses the activities
available at the event (ranging from cooking demos to home
electronics) asks the guests which ones are of most interest and

Two of the stars of the latest Disney/Pixar feature "Cars" are
headlining a mobile tour. The animated movie is about a summer road
trip down Route 66. "We thought the best way to get the word out was to
take [the cars] on the road like the movie " Dave Wong Buena Vista
Pictures' vp-national publicity told Buzz.

 

The Cars Road Trip '06 presented by State Farm kicked off last week in
Akron OH and will hit 41 markets before ending July 11 in Chicago.
Scheduled stops include malls ESPN Zone restaurants and race tracks