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Subway wants to shed its image as just a dieter’s fast-food delight so to kick off a new fitness-focused message and its new Fresh Fit menu options the sandwich chain hit Times Square—guerrilla-style.
 

THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS

Nissan’s Infiniti brand has partnered with Wired to offer free rides to shoppers in the magazine’s pop-up store in New York City. Every weekend through the end of the year anyone who makes a purchase at the store gets a free ride to their next destination in Infiniti’s new Bluetooth-enabled G35 sedan.
 
“Having the G35 sedan surrounded by an array of great technology brands and products is a great opportunity to reinforce [the brand’s high-tech capabilities] ” Kevin Thompson Nissan’s senior manager-promotions told Buzz.
 

Microsoft is introducing corporate customers to the long-awaited new Windows Vista software and Office 2007 with launch events in 74 cities from January through March.

The events are divided into two tours a Ready for a New Day campaign geared toward larger businesses and Microsoft Across America aimed at small- and medium-sized companies.
 

Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The company’s primary goal? Promoting a new Sony-created service that purports to take the hassle out of shipping gifts to recipients in Mexico.