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Nickelodeon is celebrating the 20th anniversary of its Annual Kids’ Choice Awards with a tour that’s bringing the network’s green slime to 50 markets. The focus of the tour? Interactivity. Kids can take part in a variety of activities including Nickelodeon-themed karaoke an interactive stage show and a station where kids can create content to submit to Nickelodeon to potentially air on me:tv the network’s new user-generated programming block.
                                                                                           

Having a web presence as part of a fully integrated event campaign is no longer a nice add-on; it’s now an almost expected part of the mix both for b-to-b and consumer events. But marketers are taking the medium to the next level.

Prepare to ditch the creative briefs and the commercial-quality stuff. It’s time to go YouTube.
The video sharing web site that’s getting more press lately than Britney’s breakdown (well almost) is making its mark on events with brands from Jeep to Intel to Shell getting on board and getting some play. Whether they’re creating the videos or letting their customers do it for them more companies have been latching on to the craze looking for ways to leverage the potentially huge viral impact.

It’s all fun and games until somebody loses the series—or fails a drug test or wrecks that shiny new race car or gets arrested or burns a house down or well you catch our drift.
Can your sports sponsorship stand on its own if your team (or its marquee athlete) doesn’t perform? As any experienced sponsorship exec can tell you it pays to strategize for the best while planning for the worst. Six tips for moving ahead when the team’s main attraction runs into trouble.

When the Cartoon Network set out to promote “Aqua Teen Hunger Force” with a 10-market guerrilla marketing effort the company never could have imagined the publicity the stunt would get.