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    College Marketing: Toyota Enlists Art Students To Launch Yaris

    Toyota has "hired" 10 art-school classes to create launch campaigns for its new Yaris subcompact. Other brands have hired college classes to devise youth-focused marketing strategies but Toyota chose art school students because it's seeking credibility among "upbeat indie" consumers.

    Students are creating marketing and promotions campaigns to promote the 2007 Yaris. But the classes were given some unique instructions: Campaigns are not allowed to use actual vehicles.

  • Articles

    Experiential Marketing Summit: Only 27 Seats Left!

    The 2006 Experiential Marketing Summit is three weeks away. Attendance is up by 30 percent and with only 27 spots left the conference will sell out soon. Reserve your space today!

  • Articles

    Sponsorship: Visa To Replace MasterCard As FIFA Partner

    Following a long run with MasterCard as sponsor FIFA has signed rival Visa as the property's global payment card partner from 2007 through 2014. MasterCard's sponsorship runs through the end of the year.

    Michael Lynch Visa's senior vp-event and sports marketing told Buzz each of the company's international regions will help dictate how the partnership is activated locally and that in the U.S. the brand will use the soccer platform in part for a big push to Hispanic consumers.

  • B-to-B Events

    Trade Shows: Tips For Bringing Celebs To Your Booth

    Bringing celebrities to trade show booths has become a popular way for brands to gain media exposure and boost attendance. Actors singers and athletes are nearly as likely to show up at trade events as buyers and the media—all in the name of posing for photos signing autographs and rubbing elbows with VIPs.

    Aside from the obvious benefits exhibitors are finding that well-executed celeb appearances can help encourage attendees to return to their booths multiple times during an event.

  • Articles

    Mobile Marketing: Dick’s Sporting Goods Launches First Tour

    Dick's Sporting Goods has launched a 20-market mobile tour that features 10 tented activity areas focusing on outdoor sports.

    The Dick's Outdoor Adventure Tour—the company's first-ever mobile effort—features an 80-foot-by-120-foot setup with activities ranging from a lure demonstration tank to a paddling pool where consumers can test out kayaks. In addition to the tents the 53-foot trailer converts into an air-soft shooting gallery.

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