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Drink recipes provided by Carlos Boughton brand manager for Tecate and Bohemia at Heineken USA.
 
TECATE MOJITO

Ingredients:

·      Muddled mint
·      Cane syrup
·      Fresh lime juice
·      Yucatecan rum
·      Tecate

Instructions:

Muddle the mint in a glass add syrup lime juice and rum add ice stir and top off with Tecate.


BOHEMIA MARGARITA

Ingredients:

Year two of Dick’s Sporting Goods Outdoor Adventure Tour will include enhancements and additions spurred by feedback from customers and store managers following last year’s tour. The events which take place outside of Dick’s own stores will allow customers to purchase products in the 1 400-foot outdoor retail pavilion rather than having to haul their merchandise into the store. The campaign is scheduled to hit 27 locations up from 20 last year.
 

Geico is camping out at two prime spring break locations targeting vacationing coeds for nearly the entire month of March in Panama City Beach FL and South Padre Island TX.
 
The insurance giant just started 22-day efforts—at two hotels in each market—figuring it could get face time with students from just about every college in the country for Geico. “We figured that if we’re going to do it let’s do it big ” Christy Phillips the brand’s marketing coordinator told Buzz. “We literally want to be there the day they get there and when they leave.”

Whether you’re staging a 150-booth trade show or an intimate consumer event for 20 high-income influentials the one thing you need is a smart registration system. Registration software options can do everything from email marketing to managing payment records and travel arrangements. So which registration system is best for you? Give Google a break. We checked them out. Game on.

Canon is leveraging its multiyear partnership with tennis star Maria Sharapova in its activation strategy at the Pacific Life Open in Indian Wells CA. The sponsorship is part of the company’s expansion effort to include more West Coast event marketing for its PowerShot line of cameras.