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In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in 2005 and hit events festivals and fairs—Procter & Gamble’s Charmin has opened 20 public restrooms in a Times Square storefront.
 
Open every day from 8 a.m. to 11 p.m. through Dec. 31 at 1540 Broadway the stalls feature hardwood floors and are stocked with Charmin Ultra. Staff service the stalls after each use to ensure cleanliness. The space also features baby changing stations stroller parking seating areas and aromatherapy.
 

Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities web site after it gave out cups of coffee to recruit potential new hires in and near New York City.
 

A New York federal district court ruling this month gave MasterCard International the right to continue as a sponsor of the next two soccer World Cups blocking FIFA’s agreement with rival Visa.
 

Just months after it executed a five-venue town hall meeting for 19 000 attendees across India IBM replicated the feat for a flight of events in China. The centerpiece event was a meeting for 3 100 employees media and guests in Beijing that was viewed live by 4 400 other staffers from seven remote locations in China. Big Blue also invited the rest of its global workforce to watch a webcast on the company intranet following the event which took place in November.
 

Prohibition you surely remember was repealed on Dec. 5 1933. Dewar’s recently began a push to turn that date into an unofficial national holiday—and of course to own it for the brand. “We’re hoping it becomes the next St. Patrick’s Day ” Ned Duggan assistant marketing manager for Dewar’s told Buzz.