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ArticlesLive Translations: Sears Brings Spring To The Streets
Sears Roebuck and Co. brought its spring-themed TV spots to life in New York City last Tuesday. One hundred women dressed in identical apparel featured in the commercials walked together through Manhattan distributing style guides coupons and Gerber daisies.
The models walked from Bryant Park to Grand Central Terminal and then to Times Square. -
ArticlesStrategy: Equal Campaigns For Flavor With Double-decker Bus
Merisant's first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. "We want to make Equal more of a visible choice than an invisible brand " John Callahan senior brand manager for Equal told Buzz. "People try Equal all the time—they know it's the stuff in the blue packets—but what we want to do is make sure they're choosing it and not just doing it because it's out of a habit."
The centerpiece of the Campaign for Flavor tour which launched in February at the Coconut Grove Arts Festival in Miami is a brand-wrapped double-decker bus. -
ArticlesGuerrilla Marketing: FreshDirect Rolls To Moms
A new guerrilla campaign is helping online gourmet grocer FreshDirect play up its consumers' on-the-go lifestyles as the grocer enters new markets in New Jersey and Long Island; the company is also hitting Manhattan in an effort to keep the brand's buzz going there.
A team of eight rollerbladers wearing bright orange branded sweatshirts and old-school skater helmets are storming parks playgrounds and even yoga classes four days each week in search of moms and families. -
ArticlesOff Site from the NBA Jam Session: Volkswagen
About a mile away from the convention center Volkswagen engineered its
own immersion to capitalize on All-Star Game fanfare. The automaker
which is not an NBA sponsor took over a Tex-Mex restaurant and a
parking lot across the street for the multifaceted VWIP Lounge. Here’s
how it worked:
Throughout All-Star weekend the eatery Cabo was open only to
Volkswagen guests. To get in visitors first had to cross the street
for a VW test drive. After stepping inside a semi trailer for a -
ArticlesField Report: NBA Jam Session
Houston’s NBA Jam Session drew more than 100 000 fans over five days to
the George R. Brown Convention Center just a block away from the
Toyota Center where the world’s best hoops players flashed their
skills on Feb. 18 and 19. More than 300 staff and 1 500 volunteers made
the Jam Session go and there was no mistaking the NBA’s role in
shaping every aspect of the event right down to brands’ presence. The
focal points of nearly every sponsor exhibit were a rubberized court a - « Previous 1 … 1,071 1,072 1,073 1,074 1,075 … 1,135 Next »