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Brand ambassadors walk countless miles every year but now there are new eco-minded technologies can maximize the value of their activity while at the same time minimize their footprints (carbon that is). Get these on your radar event marketers. Fresh ideas and high-tech energy savers that may someday turn street team energy into sustainable energy.

Walking On Sunshine

This September Oracle threw the greenest OpenWorld in the event’s 12-year history. By taking inspiration from its environmentally committed employees foreign partners and host city of San Francisco Oracle significantly reduced the impact of its 42 000 attendees saving money trees and energy along the way.

Taking The Lead

The Living Green Tour and Exhibit a seven-month 15-city tour sponsored by Better Homes and Gardens and Clorox’s Green Works a line of plant-based natural cleaners was a show home filled with product and advice for consumers looking to save money live healthier and conserve natural resources.

Sugar Bowl title sponsor Allstate kicked off the New Year with the 2009 Allstate Sugar Bowl Fan Fest held in New Orleans Dec. 31-Jan. 1. The Fan Fest offered interactive football-themed games and exhibits live broadcasts of games Allstate Sugar Bowl official pep rallies with cheerleaders and bands from the University of Alabama and the University of Utah and a New Year’s Day concert with headliner Blues Traveler.

Going on the festival circuit or heading out to malls or NASCAR races will certainly get your brand a lot of touches. But in today’s cluttered marketing landscape numbers aren’t the only consideration. To make a lasting impression your brand must make friends with consumers by becoming a name that they recognize and more importantly trust. More and more brands are doing that by tapping into neighborhoods.