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To drive consumers to its newest store in Skokie IL L.L. Bean set up camp with events in nearby Chicago.

The Great Urban Outdoors events took place in the two weekends leading up to the grand opening of the new store. At the events the brand instructed consumers on camping and fly-fishing as an extension of its in-store outdoors education sessions.

Green means many things to many different people. For some it’s a mission; for others a mantra. Whichever shade of green your event department is adopting eco is something that will impact the entire industry. We convened a roundtable to discuss and the topline appears here.

Brands:
Glenda Brungardt Trade Show and Event Manager Hewlett-Packard
Kimberley Gardiner National Marketing Manager Scion
Letitia Ferrier Webster Director Corporate Sustainability & Communications The North Face

Reebok in November launched Reebok Flash the British sportswear company’s first pop-up store. The 3 000-square-foot space located in an art gallery on the Bowery on New York City’s Lower East Side is inspired by the pop spirit of the ‘80s recalling the decade when the brand rose to prominence with iconic sneaker styles such as the Pump and the Freestyle. The store will be open daily through Dec. 15.

Sure a 53-foot tractor-trailer makes a big splash but it also makes a big old dent in your budget. There are always going to be times where a 53-footer makes the most sense but for some programs—such as a sampling tour—a smaller more maneuverable vehicle might be a better fit all around.
EM takes a look at four event programs that made the most out of smaller vehicles.

DISNEY

In 2005 Walmart ceo Lee Scott announced that the retail giant would be stepping up its environmental commitment to the tune of $500 million per year to increase fuel efficiency in the brand’s truck fleet reduce greenhouse gases and scale back energy consumption and solid waste at its U.S. stores and Sam’s Clubs. This September at its annual Walmart Holiday Meeting the brand for the first time turned its sustainability pledge into action at one of its live events.