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HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed to promote the store’s campaign around the 50th anniversary of the peace sign.

Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in your favorite restaurants stores and outdoor spaces—are more than glorified TVs. Passersby in Toronto earlier this year were stopped in their tracks on the city streets by digital images and special effects animating the windows of Hudson Bay Company’s flagship store. A Venus Breeze razor promotion last summer captured women’s real-time images as they walked past and magically projected them onto a dynamic interactive display.

Vitamin water mix Emergen-C has added new interactive elements in year two of its sponsorship of the Burton Super Demo Tour which hits snow and ski resorts around the country and the Burton U.S. Open. Evolving from mostly sampling last year the vitamin drink has created its own footprint in a Get Shred Ready Igloo on site and put badass brand ambassadors on the mountain snowboarding with the pros.

Talbots recently leveraged customer relationships to create a program that had event hostesses (top Talbots’ customers) preaching the highlights of the brand’s latest collection to friends.

To introduce its new line of men’s khakis called True Khakis Nautica in mid-September hit city streets for three days in Atlanta Charlotte and Durham N.C. with its Nautica Fashion Coast Guard campaign. Starting on Sept.