Latest

Volkswagen is in the midst of a multi-market tour designed to promote
its partnership with Major League Soccer. The brand is leveraging its
own vehicles—including Routans Jetta TDI’s Rabbits and CCs—to
comprise a fleet that brings the recently redesigned MLS Cup to each
event.



At each event consumers can take part in a number of VW-inspired soccer activities.

The Rabbit Free Kick allows fans to sharpen their kicking skills by
chipping a soccer ball into a custom soccer net built to fit around the

Kia Motors the category sponsor of the NBA activated its presenting sponsorship of NBA Tip-Off Week Oct. 28-Nov. 3 with several activities in New York City.

Scion is targeting teens with a program that will have high school students creating marketing campaigns. The auto brand is offering students the chance to voice their opinion and showcase their business savvy by producing original marketing concepts they think will appeal to customers in their local area. Registered teams will compete this coming spring for a chance to win up to $5 000 in school supplies.

State Farm connected with women through a mall marketing program targeting shoppers on Black Friday the busiest shopping day of the year. The insurance company provided pick-me-ups for tired shoppers to create a one-on-one connection with the brand.

Pharma company Novartis has launched an educational tour to promote Reclast a new once-a-year osteoporosis treatment for women ages 55-plus. The company has partnered with independent living centers community senior centers malls and an organization for post-menopausal women called the Red Hot Mamas to host events in support of osteoporosis education and awareness. The tour runs through November and will reach 24 markets over a 20-week period.