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Starburst this month is concluding a national tour designed to drive trial and purchases of its new Gummiburst liquid-filled gummies. The tour which debuted this fall and ends on Dec. 11 hit almost 30 college campuses across the country sampling gummies and engaging students with the chance to hop on stage and play in a virtual garage band—including drums guitar and bass—via a Microsoft Xbox console and four large plasma screens.

To promote its new handheld device the BlackBerry Storm Verizon Wireless in November launched a series of promos in Atlanta Chicago New York City and San Francisco that had consumers grabbing among a flurry of swirling tickets for a chance to win the new phones and other prizes.

TBS created awareness and drove ticket sales for its “Very Funny” comedy festival via pedal pushers who served as brand ambassadors and moving billboards. The Comedy Festival took place Nov. 20-22 at Caesars Palace in Las Vegas.

The brand ambassadors pedaled three bicycles towing branded 4-foot-by-5-foot signage and distributed information about the festival in general and individual shows which featured headliners such as Jerry Seinfeld Ellen DeGeneres Dane Cook Tracy Morgan and Jeff Dunham. TBS televised several programs from the festival.

Gold medalist Michael Phelps made a splash in New York City the day after he returned from the Olympics. EM was on site when the 14-time gold winner presented a $20 000 Play Every Day jump-start grant on behalf of Visa to the YMCA of Greater New York then changed into swimming trunks and demonstrated swimming technique to a group of local kids in the pool at Manhattan’s McBurney YMCA. Visa has partnered with Phelps to grow the sport of swimming around the world through domestic and international goodwill tours.

Tecate will celebrate Mexican Independence Day (Sept. 16) throughout the month of September by sponsoring three boxing bouts featuring celebrated Hispanic boxers. It’s all part of the brand’s expanding partnership with boxing promotional firm Golden Boy Promotions.