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It says something about the power of event marketing that big-time TV networks are no longer relying only on their own form of media to get the word out about their programming. More and more big and small networks basic cable stations and premium pay stations alike are all turning to experiential to promote shows. To create buzz for mid-season replacements reality shows election coverage—you name it—networks are taking it to the streets to hook in viewers and entice media buyers.

Beam Global’s Canadian Club whisky is partnering with the Movember Foundation an organization created to raise funds and drive awareness about prostate cancer for a promotion that encourages men to grow and groom a “Mo”—Australian slang for moustache—in November.

The brand is challenging consumers Beam Global employees and distributor partners to grow the best moustache and raise money for the Movember organization.

To create awareness for its Microsoft-powered Link@Sheraton service 600 Sheraton employees were bussed from its White Plains New York Starwood headquarters to work from Central Park from 8 a.m. to 3 p.m. on Sept. 15. Dubbing it the Sheraton Global Out of the Office Day the company organized similar events that day at locations in Sydney Australia; Shanghai China; and Lisbon Portugal.

To create buzz for new series “Star Wars: The Clone Wars ” Cartoon Network is hitting eight malls through Nov. 9 with activities targeting kids and tweens (adults can play too). The network picked malls to reach an across the board demo in one shot.

“We also wanted the opportunity to get foot traffic with the traditional Star Wars franchise fans now adults and some parents ” Brenda Freeman cmo-young adults and kids media at Turner Broadcasting’s Animation told Buzz.

To connect with participants at the L.A. Cancer Challenge on Oct. 26 Health magazine activated its sponsorship with a presence that tied into editorial content from the magazine.

The brand set up a smoothie bar and a lounge where racers and spectators could sit back and relax with a copy of its latest edition of the magazine. The smoothie recipes were from an article in the magazine’s October issue.