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Delta Air Lines made a smooth connection with the 22 000 attendees of the Food Network New York City Wine & Food Festival which took place Oct. 9-12. The event featured celebrity chefs such as Rachael Ray and Bobby Flay seminars and panel discussions food demonstrations cooking classes tasting parties and entertainment.

For Delta the four-day wine-and-food fest offered a chance to tout its customer service in-flight experience and destinations at its Delta SKY360 New York lounge at the Grand Tasting and via unique transportation amenities throughout the weekend.

To drive consumers to its newest store in Skokie IL L.L. Bean set up camp with events in nearby Chicago.

The Great Urban Outdoors events took place in the two weekends leading up to the grand opening of the new store. At the events the brand instructed consumers on camping and fly-fishing as an extension of its in-store outdoors education sessions.

Green means many things to many different people. For some it’s a mission; for others a mantra. Whichever shade of green your event department is adopting eco is something that will impact the entire industry. We convened a roundtable to discuss and the topline appears here.

Brands:
Glenda Brungardt Trade Show and Event Manager Hewlett-Packard
Kimberley Gardiner National Marketing Manager Scion
Letitia Ferrier Webster Director Corporate Sustainability & Communications The North Face

Reebok in November launched Reebok Flash the British sportswear company’s first pop-up store. The 3 000-square-foot space located in an art gallery on the Bowery on New York City’s Lower East Side is inspired by the pop spirit of the ‘80s recalling the decade when the brand rose to prominence with iconic sneaker styles such as the Pump and the Freestyle. The store will be open daily through Dec. 15.

Sure a 53-foot tractor-trailer makes a big splash but it also makes a big old dent in your budget. There are always going to be times where a 53-footer makes the most sense but for some programs—such as a sampling tour—a smaller more maneuverable vehicle might be a better fit all around.
EM takes a look at four event programs that made the most out of smaller vehicles.

DISNEY