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State Farm connected with women through a mall marketing program targeting shoppers on Black Friday the busiest shopping day of the year. The insurance company provided pick-me-ups for tired shoppers to create a one-on-one connection with the brand.

Pharma company Novartis has launched an educational tour to promote Reclast a new once-a-year osteoporosis treatment for women ages 55-plus. The company has partnered with independent living centers community senior centers malls and an organization for post-menopausal women called the Red Hot Mamas to host events in support of osteoporosis education and awareness. The tour runs through November and will reach 24 markets over a 20-week period.

Eco-friendly home and personal care product maker Method like most eco-friendly brands views itself as an agent of change and strives to achieve a triple bottom line (economic environmental and social) when doing business. To bring its mission and vision to life Method took over raw retail spaces in three trendy cities for its Detox Your Home campaign—Detox Boston in April; Detox New York in June; and Detox Chicago in September—and turned them into Method pop-up shops.

Duracell partnered with sister Procter & Gamble brand Charmin at its popular restrooms pop-up in Times Square now on its third run to expand the brand experience for New Yorkers and tourists alike during the holiday season. Like Charmin which bases its program on meeting a consumer need (clean public bathrooms that are normally a rarity in NYC) Duracell provides a respite from the busy streets where people can recharge their cell phones and other electronics and reboot to get back on their feet.

As bloggers become more respected thought leaders brand influencers and essential allies in the pursuit of word-of-mouth marketing they also grow savvier in their ability to block brand marketers that push too hard to get in their good graces. In July more than 1 100 women bloggers came together in San Francisco to attend the fourth annual BlogHer Conference.