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To build buzz for its coverage of the 2010 Winter X Games, ESPN launched the Snowcam experience on the slopes of Aspen, CO, in the week before the event, which ran January 28 to 31. The sports channel set up an "extreme" ski and snowboard track where brand ambassadors signed up skiers of all ages to strap on a pair of hi-def, helmet-mounted webcams called a Snowcam.

Good Housekeeping magazine is letting the world know it's about more than cleaning house as it marks its 125th anniversary with a salute to influential and inspiring American women of the past 125 years. “Shine On,” an original 90-minute stage production to be performed April 12 in New York City, will benefit the National Women’s History Museum and will feature performances by Meryl Streep, Kristen Bell and Fran Drescher.

New York City has been the scene of hundreds of Academy Award-winning films since the awards’ inception. To celebrate and recognize that fact, last weekend the city hosted its first official Oscar Night & The City viewing party at Avery Fisher Hall.

Riding the momentum of its Feb. 12 unveiling of Barbie’s new career-inspired “I Can Be” product line at New York’s Toy Fair, Mattel stirred up additional buzz by bringing the new line to life at its temporary Barbie Shop inside the Mall of America in Bloomington, MN. On Feb. 21, more than 1,000 girls visited The Barbie Shop pop-up to check out the dolls and learn more about specific careers.

The EA Sports Active fitness game for Nintendo Wii is on the second leg of its Get Active Tour, visiting shopping centers and fitness trade shows in the UK. It kicked off last June and ran through October, then picked up again in January and will run through the spring. At each location, EA sets up its sleek footprint featuring the games’ signature colors of white, green and blue with a demo stage and two pods where consumers can get up-close-and-personal with the game. Two brand ambassadors demo the game on stage while additional staffers at the pods work with consumers one on one.