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The camera company ups the ante with a totally immersive US Open activation program

Retailers unwrap their holiday events

From cooking demos at Williams-Sonoma to shiny new Infiniti EXs rolling into Bloomingdale’s store windows the holiday is coming alive at retailers around the country. Here’s a peek at some of the most festive programs retailers are drumming up for the season:

Action sports have arrived and broader appeal up and down the age

ladder means more fans to connect with your brand

Gay and lesbian consumers flock to brands that become a part of the community

Your brand may be hiding its modern day marketing magic in its roots

Marketers spend countless hours trying to stay two steps ahead of today’s consumers. Running projections analyzing forecasts studying trend reports and hoping (sometimes even praying) for the best strategies: What do they like? What will they like? And how can we give them what they don’t know they like yet?