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To promote its Motoblur social networking technology to football fans during the Super Bowl last month, Motorola teamed up with Chad Johnson (a.k.a. “Chad Ocho Cinco”), a wide receiver for the Cincinnati Bengals, to create the online, athlete-run sports news network OCNN, the Ocho Cinco News Network. Ocho Cinco started engaging fans via Twitter when football season started last October. In February, OCNN came to life with its own news desk on the Super Bowl’s famed Radio Row where the mainstream sports media sets up to cover the tournament.

The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona International Speedway, Auto Club Raceway in Pomona, CA, the Chicago Auto Show and online via a downloadable version. Besides NASCAR and NHRA races, it will roll out within the next few months into all of the Army’s events system-wide, including state fairs, air shows and high school visits.

Today, four of the top women’s tennis players in the world will battle it out on court at the BNP Paribas Showdown for The Billie Jean Cup and $1.2 million in prize money. The tournament will also serve as a platform for numerous partnerships designed to increase awareness and participation in the sport itself.

Harley-Davidson in January officially unveiled its new Forty-Eight motorcycle before a crowd of riders, media and chopper enthusiasts in the basement of New York’s hip Ace Hotel. The sneak preview took place one night before the New York Cycle World International Motorcycle Show, which took place Jan. 22 to 24 at the Javits Center. Harley-Davidson dealers attending a dealer meeting in Texas also got in on the action via video footage from the event and a live feed from the Motorcycle Show.

Bell Canada’s consumer experience, dubbed the Ice Cube, leveraged gesture-based technology across its dozen or so video kiosks. Sensors detected somebody approaching and converted the screen to a Bell Canada logo. Once guests got within a few inches, the screen displayed a demo of how to activate one of three videos by holding your hand above sensors embedded into the top of the kiosk.