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Unconventional Wisdom
For most cubicle dwellers it’s merely a question of Apple...
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Defying the Concert Sponsorship Formula
The concert sponsorship activation model has become for the most...
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Magic Moments
Fact: Photo activation is certainly no spring chicken in the...
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Mall Matters
It’s the 21st century. Scenes of middle class Americans strolling...
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Steal This Idea: State Farm
Even in a down economy Californians still love cruisin’ in...
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Enticing Partners to Sign On
The power of b-to-b road shows continues to grow with...
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Minnesota State Fair Brands Lures Fair-Goers
At the Minnesota State Fair friendly folks of all ages...
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Bumbershoot: An Underground Fave Spawns Innovation
The independent spirit spawned nearly 20 years ago by Seattle’s...
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Summer X Games Goes Family-Friendly
Now in its 14th year the once scrappy and alternative...
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2008 Beijing Summer Olympic Games
The Beijing Games were China’s coming out party. But they...
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Big Screen: Your Next Meeting Could be Playing at a Theater Near You
For brands looking to stage events for consumers or employees...
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TV Nation
It says something about the power of event marketing that...
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