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Yahoo! Taps Into Election Fever
In the ramp up to Election Day, there’s nothing more...
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Inside Out: How ION Grew a Greenhouse… on Wheels
In our new feature, EM takes a snapshot of one...
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Cisco’s GSX Enters Sophomore Year
In 2009, Cisco Systems set out to save costs by...
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How Brands Are Tracking Consumer Sentiment With Social Media
When social media first came on the scene, many event...
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Steal this Idea: Intel
IT professionals and decision-makers go to a lot of developer...
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EM Field Report: Mercedes-Benz Fashion Week
AOL
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Fashion Week Activations Go Off the Runway
There were two ways for a non-sponsoring brand to get...
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American Express Gives Guests VIP Treatment
Throughout Mercedes-Benz Fashion Week, official sponsor American Express offered an...
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Why Big Brands are Turning to Satellite Events
Whoever said that necessity is the mother of invention must...
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Brands Use iPads to Impress
Since the iPad launched, more event marketers are making it...
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Honda Brings Engineering to Life with 3D Models
The Honda National Dealer Meeting, which took place last June...
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Luxury Brands Court Elite Influencers through Exclusive Events
We all know who they are. The elite. The top-tier,...
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Digital Passport
Ask anyone who’s ever waited endlessly to get into an...
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