B-to-C Events

Fashion Week Activations Go Off the Runway

By

There were two ways for a non-sponsoring brand to get in on the Mercedes-Benz Fashion Week action this September in New York City: get official and join the Fashion’s Night Out festivities, or go guerrilla.…

More on This Topic

Sponsorships

Minty Lands in Creator-Rich Miami with a Social-Ready Pop-up

Laneige Wonder Lab pop-up in Orlando
Field Report

3 Things We Loved from Laneige’s Wonder Lab Pop-up

The Brief Roundup

The Brief: Hut Originals and Running Vaults

Field Report

Eat up Seven Exhibit Trends from the Summer Fancy Food Show

Pop-Ups

10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups

After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.
Sponsorships

Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level

Pop-Ups

The Brief: Cowboy Deliveries and Talking Toilet Paper

Oatly AFTERTASTE sampling
Conferences

How Oatly Built a B2B Event Inspired by its Beverage Trends

Peter Parker’s Apartment Tour
The Brief Roundup

The Brief: Spidey Apartments and Sun Clubs

Popular

  1. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  2. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  3. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  4. Experiential Marketing Trend of the Week: Creator Summits
    Conferences

    Experiential Marketing Trend of the Week: Creator Summits

  5. The 2026 It List: Recognizing the Top 100 Event Agencies
    Slideshow

    The 2026 It List: Recognizing the Top 100 Event Agencies

  6. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
    Festivals & Fan Cons

    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  7. Five Mid-Year Trade Show Exhibit Trends to Watch
    Trade Shows

    Five Mid-Year Trade Show Exhibit Trends to Watch

  8. How Beverage Culture is Weaving its way into Trade Show Programs
    Trade Shows

    How Beverage Culture is Weaving its way into Trade Show Programs

  9. Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level
    Sponsorships

    Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level