Sports/Sporting Goods Archives - Page 7 of 12 - Event Marketer
Fila Brings London to the Big Easy for Voodoo Fest
Dennis Publishing’s Stuff took Fila from the pages of its magazine into the streets of the Big Easy with a customized London-style double-decker parked smack dab in the middle of the Voodoo Music Experience. The goal: Get the bands—including The Roots, 50 Cent, George Clinton, Cypress Hill, and The White Stripes—to hang in the bus, then...
Indy Racing League Embarks on a Multi-Vehicle Fan Tour
The genius was in the separate-yet-together formula. The Indy Racing League mobile Fan Experience featured four standalone vehicles that invaded a market, split up for targeted events, then combined a few days later for a group experience at weekend races. Built to introduce the oval-track, open-wheel racing league to the consumer populace, plus sell tickets,...
ESPN’s Fandom Tour Features a Sports Dream Machine
To promote the expansion and relaunch of espn360.com and to make Verizon broadband and FiOS customers aware that the site is free for them, ESPN kicked off the King of Fandom promotional tour. Consumers competed daily in a sports trivia contest on verizonsurround.com and the sports fan with the highest total score was awarded the...
Vivendi Treats Gamers to a Spa-Style Oasis at E3
To promote its newest video and computer game titles, Vivendi Games needed to stand out from the crowd at the E3 Media and Business Summit 2007. And what better way to attract the press and retail reps than with a spa-style hospitality experience. A 2,100-square-foot hotel ballroom was transformed into a relaxing oasis for guests. The...