Sports/Sporting Goods Archives - Event Marketer
Tennessee Titans Build Buzz for the NFL Season with a Mural Activated by AR
In the age of COVID-19, augmented reality can add dimension to our restricted lifestyles. Capitalizing on the murals well known in Nashville, the Tennessee Titans drummed up excitement for the 2020 NFL season by commissioning an immersive mural around the theme “Tennessee Tough.” Located across from Music City Center, consumers could activate the mural, designed...
NASCAR Racing Experience Revs up Daytona 500 Fans with a Digital Prize Wheel
NASCAR Racing Experience gives fans the chance to drive actual stock cars on actual NASCAR tracks. So what better place to engage possible customers than the Daytona 500. The brand used a web-based video gaming platform (a simple digital “Wheel of Fortune”-style spinner, for example), awarding promo codes, travel certificates and other enticements to winners....
Nike’s Jordan Brand Celebrates Neighborhoods at All-Star Weekend
In the city where Michael Jordan became a legend, Nike’s Jordan brand made a big—and we mean big—splash around the NBA All-Star Game. To excite basketball fans and sneakerheads, the brand took over 100,000 square feet of an armory building, deploying design elements drawn from the Second City’s distinctive neighborhoods and transit lines, and emphasizing...
FIFA 18 Global Series brings EA Sports to a new level
The booming esports industry influences all aspects of video gaming, and with EA Sports’ FIFA franchise representing the largest sports simulation title in the world, the publisher needed to be a frontrunner in the competitive gaming space. Ahead of the release of FIFA 18, EA expanded its established Championship Series to include the FIFA 18...