Sports/Sporting Goods Archives - Page 3 of 12 - Event Marketer
MLS Powers the Official Draw Broadcast With LED Tech
The Copa America Centenario Official Draw took place in the United States for the first time in 2016, so the stakes were high for Major League Soccer (MLS) when it came to producing an event worthy of a global audience’s attention. The historic affair had to appeal to loyal soccer fans while enticing U.S. viewers...
Under Armour Activates a Digital Obstacle Course
In celebration of the launch of its 30,000-square-foot Brand House in Chicago, Under Armour immersed consumers in the active lifestyle it endorses. Aiming to interact with the local community, boost brand awareness and drive in-store traffic, the brand engaged consumers through its “Earn Your Armour” challenge. The digital obstacle course had participants of all ages...
Exclusive Off-Track Meetings Benefit NASCAR Partners
NASCAR is a crowded sports property with some 50-plus partners vying for eyeballs. To help understand their individual needs, and help brand marketers justify the investment, NASCAR formed the Fuel for Business Council (NFFB). It brings together NASCAR’s 50-plus partners in quarterly off-track meetings to share best practices, discover insights and foster business relationships in...
Consumers Chill at Nike’s Immersive Glacial Event
It may have been 90 degrees in Manhattan, but Nike’s September launch of its Cold Weather Collection and Therma-Sphere Max gear at SIR Stage 37 was ice-cold. To transform the way consumers think about working out in cold weather (the added layers… you’re too hot, then you’re too cold), Nike transformed a 9,100-square-foot space into...