Consumers Chill at Nike’s Immersive Glacial Event

By
DB_Nike_Cold3_2015
Experience Design Award Winner—Partner: Team Epiphany | Client: Nike | Project: Cold Weather Product Launch (Best Overall Consumer Event Environment)

It may have been 90 degrees in Manhattan, but Nike’s September launch of its Cold Weather Collection and Therma-Sphere Max gear at SIR Stage 37 was ice-cold.

To transform the way consumers think about…

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