Pharmaceutical/Healthcare Archives - Page 3 of 11 - Event Marketer
GE’s BBQ Research Center Simplifies Brand Initiatives
Industrial Internet. Neuroscience. Super Materials. They’re among initiatives GE is undertaking at its Global Research Facilities to improve machinery, health care and products. How do you explain such important but complex topics in a more “digestible” manner to tech influencers and media at SXSW? With Texas BBQ, baby. GE’s BBQ Research Center mixed good eats,...
Philips Tells its Brand Story via Client Testimonials
At last year’s Radiological Society of North America (RSNA) conference, Philips Healthcare kept its booth simple and sleek. The spacious exhibit was constructed using translucent fabric walls set up around a central path that led visitors through a series of boxes that told the Philips Healthcare story via client testimonials. The light and open environment...
Boehringer Engages Employees with a Virtual Game
Boehringer Ingelheim wanted to give its annual employee event some kick to make it more substantial and memorable. Its solution: go 100 percent virtual. The theme for the online event tapped into the political zeitgeist of 2008; the employee’s goal was to build a party platform for the company. Employee teams competed against one another...
Boston Biomedical Exhibit Offers an Educational Oasis
Boston Biomedical’s 900-square-foot space at ASCO 2015 created a comfortable, defined space on the show floor that showcased its corporate identity and educated oncologists about current research in genomic cancer therapies. Two towers displayed panels of information and backlit graphics along the back of the exhibit showed the company’s pipeline. Informal seating, counters and a...