Pharmaceutical/Healthcare Archives - Page 2 of 11 - Event Marketer
NBA’s official healthcare partner, Kaiser Permanente makes a swish
WHY THE JUDGES LOVE IT: As the NBA’s official healthcare partner, Kaiser Permanente wanted to get consumers’ blood pumping for its All-Star Weekend sponsorship. Enter: Be Like Steph, a digital three-point shootout game that let fans step in front of a screen and into the shoes of NBA icon Steph Curry. Infrared motion-tracking cameras created...
Roche’s Mobile Tour Features a Virtual Lab on Wheels
As a follow-up to its successful Roche Diagnostics’ mobile tour program, Roche created a similar experience for its newly acquired Ventana Medical Systems brand as a marketing and educational engagement for potential and current customers. Launched at the brand’s national sales meeting in 2016, the unit travels to full-sized hospitals and small clinics to connect...
AdvoCare Lights up its National Success School Event
More than 50,000 AdvoCare distributors saw the light at the bi-annual AdvoCare National Success School event, which this summer featured myriad LED screens, 700 moving lights throughout the stands and stages and a massive LED chandelier. Visually appealing environment? Check. The Success School took place at AT&T Stadium, home of the Dallas Cowboys, where pro-fitness...
Sensodyne Brushes up Consumers on Oral Health
Teeth whitening and the issue that comes with it (sensitivity) isn’t the sexiest of topics, but Sensodyne was able to give it a sleek, premium edge with a dentist office in the middle of Flatiron Plaza in New York City and The Falls in Miami. The Sensodyne True White Sensitivity Suite pop-up was a shipping...