Industry: Pharmaceutical/Healthcare

The Medco Drug Trend Symposium was just what the doctor ordered—a prescription for conference organizers on how to re-energize a program and offer a fresh look at issues affecting the healthcare industry. From the opening meeting, which catapulted everything into high gear, to the revamped engagement zone and a brand new action plan, the event […]

Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement […]

GE Healthcare went into the planning process for its exhibit at the Radiological Society of North America show with some pretty ambitious goals. With a new look and feel and a budget 20 percent less than the previous year, the company needed to integrate 12 different business units and their products into a unified show […]