Pharmaceutical/Healthcare Archives - Page 11 of 11 - Event Marketer

Medco’s High-Impact Program Impresses Attendees

The Medco Drug Trend Symposium was just what the doctor ordered—a prescription for conference organizers on how to re-energize a program and offer a fresh look at issues affecting the healthcare industry. From the opening meeting, which catapulted everything into high gear, to the revamped engagement zone and a brand new action plan, the event...

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Pre-Show Warm-Up Lays the Groundwork for Hospira

Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement...

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GE Healthcare Revamps Booth to Pack ’Em in at RSNA

GE Healthcare went into the planning process for its exhibit at the Radiological Society of North America show with some pretty ambitious goals. With a new look and feel and a budget 20 percent less than the previous year, the company needed to integrate 12 different business units and their products into a unified show...

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