Online Business Archives - Page 12 of 18 - Event Marketer
EMC’s LED Bridge Leads to a Dazzling Launch Event
London’s historic Old Billingsgate Market was the setting for EMC Corp.’s dazzling high-tech product launch dubbed Redefine Possible. The standout design element: a “Doctor Who”-inspired TARDIS police box that opened to a digital LED bridge that “transported attendees to the hybrid cloud.” The floor pulsed with moving “digital rain” underfoot and pushed attendees through the...
Mammoth Google I/O Leans on Intimate, Productive Spaces
When the exchange of great ideas is at the heart of your event, sometimes it’s best to get out of the way and let the magic happen. Google’s design approach to its annual I/O developer’s conference did just that, with an effortless blend of communal spaces, welcoming exhibit elements and blank canvases that, altogether, invited...
Yahoo! Wins Black Friday with a Snow Globe Exhibit
Looking to draw attention to its online comparison shopping, Yahoo! went for some high-traffic offline exposure on the busiest shopping day of the year. On the day after Thanksgiving, the brand set up a 20-foot tall see-through bubble in the middle of Times Square, billing the structure as the World’s Largest Snow Globe. Visitors could...
AOL Creates a Mini ‘Home’ to Offer Service Education
To bring its online capabilities to life, AOL embarked on a whirlwind tour of Cleveland, Philadelphia and Seattle, hitting 145 events in just under three months. The campaign was built around a mini “house” with three vignettes—a child’s room, entertainment center and kitchen. Trained staff demonstrated the service, customer service personnel fielded questions, and, for...