Online Business Archives - Page 14 of 18 - Event Marketer
Qualcomm Activates a 360-degree Projection Event
Qualcomm’s VP and Above Meeting doesn’t have the catchiest working title, but thanks to a clever theme this year—“Cause An Effect”—and a killer 360-degree projection strategy, the meeting made the necessary impact. The goal for the event was to increase communication and collaboration among Qualcomm’s upper management. To facilitate that objective, the company ditched the...
AOL 2013 Digital NewFront Showcases ‘It’s On’ Theme
AOL is a media juggernaut, and rolling off the success of last year’s National Sales Conference, the brand pushed straight into its second annual NewFront event, a digital media take on traditional TV upfronts where networks show potential advertisers the upcoming season’s shows. The objective was to provide a platform for AOL to debut its...
Zappos Gingerbread Man Leads Social Chase Activation
During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic and purchases at Zappos.com, the brand sent a life-sized gingerbread man out onto the streets of the city and challenged folks to catch him and...
Monster’s SHRM Booth Hosts a 3D Match Game
Career website Monster.com wanted to add cutting-edge high-tech tools to its resume of services designed just for HR professionals, so it rolled out a new booth that was wired for action at the 2010 Society for Human Resource Management (SHRM) show in San Diego. A 12-player 3D “Monster Candidate Match Game” invited visitors to match...