Industry: Online Business

At Spring Studios in New York City, Facebook targeted the “next generation” of agency and advertising leaders (as opposed to the c-suite) with IQ Live. The event focused on everyday moments, highlighting different audiences’ paths to purchase with installations on two floors. Among standouts—an immersive life-like Home installation with live actors acting out new parent […]

So you just held your company’s biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for […]

At the 2009 SHRM Conference in New Orleans, CareerBuilder tapped into the innate fun of the Big Easy while presenting itself as a Human Capital Resource Solution, rather than just a job board. The booth was designed as a two-story French Quarter town house, with education and learning stations on the first floor and meeting […]

Cisco Live spans five days and involves hundreds of thousands of partners, influencers and customers, both in-person and virtually. Social media utilized before, during and after the event helps the company leverage their interest and enthusiasm into a thriving year-round community that amplifies key messages beyond the event’s ecosystem and enhances the experience for all […]

To generate awareness among families and schools about its Safe Search Schools Internet safety program, which rewarded students and schools that embraced the program, ask.com leveraged its NASCAR sponsorship to reach a wider audience in Atlanta, Dallas, Richmond, VA, and Charlotte, NC. It also partnered with Web Wise Kids, a national non-profit organization dedicated to […]