Online Business Archives - Page 11 of 18 - Event Marketer
Facebook IQ Live Targets Next-Generation Advertisers
At Spring Studios in New York City, Facebook targeted the “next generation” of agency and advertising leaders (as opposed to the c-suite) with IQ Live. The event focused on everyday moments, highlighting different audiences’ paths to purchase with installations on two floors. Among standouts—an immersive life-like Home installation with live actors acting out new parent...
Salesforce.com Tour Keeps the Momentum Going
So you just held your company’s biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for...
CareerBuilder Exhibit Features Multi-Level Town House
At the 2009 SHRM Conference in New Orleans, CareerBuilder tapped into the innate fun of the Big Easy while presenting itself as a Human Capital Resource Solution, rather than just a job board. The booth was designed as a two-story French Quarter town house, with education and learning stations on the first floor and meeting...
Cisco’s Social Media Command Center Drives Key Messaging
Cisco Live spans five days and involves hundreds of thousands of partners, influencers and customers, both in-person and virtually. Social media utilized before, during and after the event helps the company leverage their interest and enthusiasm into a thriving year-round community that amplifies key messages beyond the event’s ecosystem and enhances the experience for all...