Media—Publishing/TV/Radio Archives - Page 25 of 27 - Event Marketer
Warner Bros. Takes Comic-Con Fans ‘Into the Storm’
The Warner Bros. film “Into the Storm” faced a veritable tornado of challenges, including a challenging subject matter and lack of built-in fan base. To raise awareness for the movie and get people excited for a movie about destructive weather, the studio set out to deliver an emotional experience that would result in social sharing...
Food Network Magazine Cooks Up a Foodie Connection
Best-selling epicurean title Food Network Magazine last year brought its brand and its “rock star” chefs out of the kitchen and into the real world with a first-ever mashup event featuring food, wine and, well, real rock stars. The Food Network in Concert event offered foodies and music fans in the Chicago area the chance...
Wargaming Photo Activation Mimics ‘The Matrix’
The show floor at E3 is full of competing gaming companies fighting for the attention of thousands of rabid fans and jaded members of the press, each trying to get the most of the experience and make some sweet memories. Enter: Wargaming’s Bullet Time photo activation experience. Remember that special effect from “The Matrix,” where...
Adult Swim Takes Fans on an Interdimensional Journey
From the outside, it looked like a giant Meatwad. Not an actual wad of meat, mind you, but a 36-foot Geodesic Dome designed to look like Meatwad, an Adult Swim fan-favorite character from the television series “Aqua Teen Hunger Force.” But inside, the space was transformed into a seated theater experience where visitors could sit...