Manufacturer Archives - Page 8 of 11 - Event Marketer
Cisco Draws Attendees with Pre-Event Email Strategy
Cisco pulled out all the stops in hyping its exhibit at Supercomm in Chicago, making sure it would generate attention—and booth traffic—among potential clients at the telecom trade show. Three months before the event, the brand sent prospective attendees invitations to its booth and info about Cisco’s pre-show Web site, which listed a schedule of...
Michelin Exhibit Features Real Section of Racetrack
Michelin brought its own piece of the racetrack to the Specialty Equipment Market Association’s Las Vegas trade show. The goal: Support its positioning among automotive experts as the go-to brand of tires. The exhibit’s exterior featured a large, banked section of racetrack, topped with five high-performance vehicles, including a sexy Porsche Carrera GT. Inside, an...
Royal Philips Creates Buzz with 20-Foot Floating Box
Royal Philips Electronics launched its $100 million Sense and Simplicity global advertising campaign with a big blue box and a big white room. Looking to capture media coverage—and the attention of communication-industry VIPs—Philips started generating buzz three days before the campaign was announced, setting afloat a 20-foot tall box on the canals of Amsterdam. The...
Boeing Dreamspace Exhibit Results in Sky-High Sales
If the 787 Dreamliner was going to be received as the big, bold, revolutionary product Boeing knew it was, the company would need to present the plane in a big, bold, revolutionary way at the annual Farnborough Air Show, the aviation industry’s largest event. Not only was Boeing rolling out a new plane, but it...