Manufacturer Archives - Page 10 of 11 - Event Marketer
Cisco ‘Rings’ Stock Market Opening Bell Via Webcast
Looking to draw greater attention to its listing on NASDAQ, Cisco held the first-ever virtual opening bell ceremony. To kick off trading one day last August, Cisco employees “rang” the stock market’s opening bell via webcast from the company’s headquarters in San Jose, CA. To make it happen, a highly secure IP network was set...
Dyson Launch Event Features 10-Story Vinyl Sphere
The launch event for the new Dyson DC15 vacuum took its inspiration from the appliance’s most notable design feature: a ball. On the vacuum, it helps the machine pivot and turn like nobody’s business. At Fordham University in New York City, Dyson expanded the key feature into a 10-story tall inflatable vinyl sphere—with interactive elements,...
Canon’s Experience Zones Help Spread Brand Message
Expo 2005 provided a showcase for Canon’s entire range of products in a hands-on environment, as the company sought to build enthusiasm and loyalty among its dealers and clients. Business partners, media and other key influencers were targeted for the invite-only event, and presentations and displays were customized to address each group. The 120,000-square-foot footprint...
International Truck and Engine Rewards Top Performers
The Diamond Club is International’s way of honoring the top performers within its various business units, and in 2005, winners headed to San Diego for a few days of meetings, fun and relaxation. A welcome reception the first night of the event revolved around a dealer resource center—a mini trade show that gave winners some...