Industry: Consumer Package Goods—Grocery

Ice cream brands have a decided edge when it comes to attracting consumers to their mobile tours—namely, ice cream. But when Ben & Jerry’s hit the streets of Los Angeles, Miami, New York City and San Francisco, the brand drew extra attention by letting consumers help direct the tour. Instead of plotting out every event […]

Australians are known for their friendliness and, apparently, for calling one another by their first names. Coca-Cola capitalized on those insights for a summertime mall program Down Under. The brand added 150 popular Australian names to its packaging and then invited consumers to “Share a Coke” with Matt, Sarah or Jess. Then, in 18 Westfield […]

Coca-Cola marketers knew they had to do more than traditional advertising to connect with the 13- to 18-year-old core audience of the American Music Awards, which the soft drink sponsors. The Coca-Cola AMA MyParty program mixed in-home events with targeted in-city parties to create a more personalized experience between teens and Coca-Cola that all tied […]

Camp Dirt promised 10 pairs of consumers a chance to experience a weekend of fun and filth at the C Lazy U Ranch in Granby, CO. The program played up Dial for Men’s tagline, “Get your dirt on. We’ll get it off.” Nine men and one woman were selected by a social media-driven sweepstakes and […]

For the South by Southwest Interactive, Film and Music Festival (SXSW) in Austin, Texas, Pepsi set out to drive consumer excitement and buzz in-market while positioning Pepsi Max as a progressive brand. To do that, the company designed the Pepsi Max @ SXSW Lot, an interactive consumer experience in downtown Austin that played host to […]