Trade shows Archives - Page 33 of 37 - Event Marketer
Connected Chandelier Lights Up AOL Symposium
From the chandelier covering the entire reception space to the giant four-sided projection cube hanging just below it to the two massive curved screens surrounding the presentation space, the message came through loud and clear: AOL is connected. The connected theme positioned AOL at the forefront of the best of TV and digital media and...
MINI Puts a Playful Auto Show Experience into Gear
Every seven years MINI launches a new hard top in North America. For the 2014 release the automaker needed to show consumers how much fun a MINI can be, and moreover grab them right out of the aisles of the L.A. and New York Auto Shows so they could see for themselves how the interior...
Siemens Draws Health Care Pros with a Vast iPad Wall
Siemens needed to introduce health care professionals at HIMSS to its new CareXcell communications and collaboration IT software solution. This software allows health care communities to speak to each other and streamline patient care. To show the power of that kind of technology, the brand deployed a 25-foot display of 188 iPad tablets that were...
Wargaming Photo Activation Mimics ‘The Matrix’
The show floor at E3 is full of competing gaming companies fighting for the attention of thousands of rabid fans and jaded members of the press, each trying to get the most of the experience and make some sweet memories. Enter: Wargaming’s Bullet Time photo activation experience. Remember that special effect from “The Matrix,” where...