Trade shows Archives - Page 32 of 37 - Event Marketer
SAP Micro Presentations, Tours Engage CeBIT Techies
SAP has a long tradition (15 years) of exhibiting at CeBIT, the largest IT trade fair that takes place each March in Germany. Considered one of the “big players” on the show floor, SAP’s booth sits right next to Microsoft and Deutsch Telekom. Since CeBIT is the “mecca” for tech experts looking to learn about...
Activision Delivers Interaction and Gameplay at E3
Activision tackled the massive E3 conference from three directions: Interactions outside the footprint (that ultimately drove attendees to the footprint); personalized interactions designed to address the needs of a variety of visitors (including media and VIPs); and of course, it included gameplay—a ton of hands-on gameplay. E3 is a booming conference, filled with towering booths...
Nissan Transforms Smartphones into Content Machines
If Nissan’s tagline is “Innovation that Excites,” its Digital Landscape at the North American International Auto Show, should be called “Technology that Excites.” The company’s goal for the show was to reset consumer expectations of the brand and its products in a rich experience that was sensory driven and fun, all while attracting, engaging and...
Software AG ‘Streams’ Highlight Focus on Efficiency
Faced with the challenge of creating an immersive experience around complex concepts like “business process management solutions,” German software company Software AG used its new 800-square-foot booth at CeBIT to make its marketing message accessible and appealing. The concept was translated spatially so that visitors could experience the seamless and efficient “stream” of information Software...