Sponsorship activation Archives - Page 57 of 61 - Event Marketer
Nike’s Shoe App Has the Magic ‘Touch’
A cutting-edge shoe demands a cutting-edge launch strategy, and that’s exactly what the Nike Air Jordan XX9 basketball sneaker got when it was released to the world at the World Basketball Festival. The killer app: a touch-screen-based interactive experience that drew large crowds, all anxious to explore the components of the shoe in a full...
Amex Pivots Toward a Streamlined Sponsorship
American Express has been a partner of U.S. Open Golf Championship since 2006. This year, the brand wanted to offer fans a deeper engagement with its brand through a wearable tech solution that allowed it to tie the entire American Express experience together for fans—before the event, during the event within its 80-foot by 80-foot...
Esurance Brings Order to the Festival Experience
Anyone who has ever been to a giant outdoor music festival knows two things will inevitably happen: you will lose your friends and your phone will die. Fail. Using NFC technology embedded in wristbands, Outside Lands sponsor Esurance offered festivalgoers a utility to enhance the experience on-site and online, ensuring that they could record memories...
Adult Swim Takes Fans on an Interdimensional Journey
From the outside, it looked like a giant Meatwad. Not an actual wad of meat, mind you, but a 36-foot Geodesic Dome designed to look like Meatwad, an Adult Swim fan-favorite character from the television series “Aqua Teen Hunger Force.” But inside, the space was transformed into a seated theater experience where visitors could sit...