Sponsorship activation Archives - Page 58 of 61 - Event Marketer
Cadillac Lands its Target Demo with Digital Savvy
From pre-registration microsites and on-site data capture to post-event communication and video retrieval, all touchpoints in this consumer experience were simple and elegant—just what you’d expect from Cadillac. Landing pages featured large central calls to action and hero images that introduced the feel of the event. The microsites, which were custom-designed for each event series—golf,...
Delta Soars with a Social Action Campaign
The sky was the limit last year when it came to promoting Seattle, a priority market for Delta. The airline partnered with music artist Michael Bublé in an arrangement that involved social and digital elements as well as an exclusive VIP reception for 100 Delta customers before his show at Seattle’s Key Arena. A Delta...
Citi Targets Music Fans with an Instagram Contest
Citi last year partnered with John Mayer to provide cardmembers access to various touchpoints, like receiving his new album “Paradise Valley” prior to its release. But to amplify the partnership and provide another touchpoint for cardmembers—and Mayer fans, as well—Citi launched an Instagram photo contest tied to a free trip to New York City to...
Nissan Plugs New Vehicle with a Trampoline Race
To increase awareness around its sponsorship of the 101st Grey Cup Festival in Regina, Saskatchewan (it’s Canada’s largest single-day sporting event and one of the most anticipated festivals of the year), and drive excitement around the debut of the all-new 2014 Rogue, Nissan created The Nissan Rogue Touchdown Drive Challenge. Consumers were invited to jump...