Sponsorship activation Archives - Page 4 of 61 - Event Marketer
Twitter Welcomes SXSW Attendees into its Eclectic ‘Home’
Thanks to the way news breaks and trends spread, content on Twitter is constantly changing. The brand wanted to bring the same principle to its activation at SXSW, so the space—a large home with an expansive backyard—was completely remade 12 times over the four-day event. The design melded Austin’s eclectic, Southwestern style with the brand’s...
Amazon’s Massive Comic-Con Footprint Brings Three Series to Life
Amazon Prime Video’s Comic-Con activation showcased three of the service’s key series: “The Expanse,” a futuristic sci-fi drama; “Carnival Row,” a neo-noir Victorian fantasy; and “The Boys,” about a team of vigilantes fighting against superheroes who abuse their powers. The brand took over a 60,000-square-foot parking lot, creating environments that put attendees in the middle...
The League make sure to Delight eMLS and FIFA fans alike with their latest Competition
Gaming is central to Major League Soccer fandom. In fact, 65 percent of avid MLS fans say that FIFA is a major driver of their interest in soccer. So, when it came time to launch the inaugural eMLS Cup, an esports tournament held in conjunction with EA Sports’ FIFA franchise, the league leveraged both gaming...
MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event
When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher...