Product launch event Archives - Page 40 of 42 - Event Marketer
AT&T Cyber Lobby Gives HQ Launch Better Reach
AT&T’s product launches have traditionally been accompanied by an event in the lobby of corporate HQ to get employees excited. But the company recognized it could extend the excitement beyond its corporate campus to all of its 250,000-plus employees, so it introduced the AT&T Mobility Virtual Device Showroom. To build companywide buzz, AT&T emailed invitations and posted news stories and...
Audi Activates at Alcatraz to Motivate its Dealers
The goal was the same as it would be for any automotive dealer meeting: Fire up the dealers. But Audi faced a unique set of challenges. Another huge event taking place in San Francisco that weekend meant it would be nearly impossible to find hotel rooms for 400 or a space large enough to stage...
Activision Breaks Records with Call of Duty: XP Event
It will go down as the event that showed the industry how to combine dozens of best practices and the hottest event marketing trends into a single blockbuster campaign. And it proved that experiential marketing had the power to drive $1 billion in sales. The event, Call of Duty: XP, immersed fans in “Modern Warfare 3,”...
Audi Mixes Aggressive Targeting with Unique Venues
For a series of high-end hospitality events in the South Florida market, Audi devised a new formula big on style and boldness while retaining a refined, focused approach. To help launch new models of its A6 and A7, the automaker’s South Florida dealerships teamed up for the first time ever to create two world-class events...