Product launch event Archives - Page 41 of 42 - Event Marketer
Carnival Gives New Ship a Rousing Media Launch
To support the launch of its Carnival Magic ship, Carnival Cruise Lines knew it needed to create a splash in the port city of Galveston, Texas, that would create a wave of publicity nationally. So the brand invited travel, cruise, local and national publications, in addition to travel agents, consumers, investors and VIPs to a...
EMC’s Quirky Stunts Highlight Record-Breaking Year
With the introduction of 41 new storage and software products, it had been a record-breaking year for EMC, the IT service provider. To generate global media coverage around the accomplishment, and reinforce the company’s reputation as a global IT powerhouse, the company launched a campaign to break records that appeared in the Guinness Book of...
Mary Kay’s Client Acquisition Tactic Gets a Makeover
The Mary Kay Makeover Day was the key digital experience during the Mary Kay Leadership Conference that encouraged Mary Kay Consultants to commit to hosting a party during Mary Kay Makeover Day 2014. It was set up to leverage and gather data that will help Mary Kay Consultants acquire new customers and provide consultants with...
Hitachi Targets Two Demos with Facebook Concerts
W When Hitachi Global Storage Technologies was launching its G-Technology brand in the U.S. and Europe, the brand wanted to make Facebook growth a significant source of attention and awareness while launching the product line to two consumer groups—creative professionals and tech enthusiasts. To accomplish that, the brand created Tight Space, a series of live...